All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World () is the seventh published book by Seth Godin, and the third in a series. All Marketers Are Liars has ratings and reviews. In “All Marketers are Liars” Seth Godin frames his post TV-industrial complex world of advertising. The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions .

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He then tells a convincing story about what needs to be done for new products good stories told convincingly by people considered trustworthy but Godin continues to concede that there is now way to guarantee your story will be heard, believed, and retold to others.

If someone tries to sell you something, decline. Languages Bahasa Indonesia Edit links. The big points here are that everyone should be marketing to the worldview people have, not trying to change people’s worldview to fit what’s being sold, and then to markerers through on what’s been guaranteed through that advertising. All marketers tell stories. Thanks for telling us about the problem. Your opportunity lies in finding a neglected worldview, framing your story in a way that this audience will focus on and going from there.

As with Purple Cow, Godin tears down the old methods of advertising and describes why they have been rendered useless.

Don’t compromise your story to appeal to a wider audience.

All Marketers are Liars by Seth Godin | : Books

Apr 24, Pages. People liked it but didn’t tell their friends. Yes, that’s the “Authentic Stories” part. Goodreads helps you keep track of books you want to read. This is nice, must check these books out’ and that is when I realized what a good marketer he actually is, because he had succeeded in selling himself. Super liarx down and it felt as if it lacked actual insights about marketing.


To do what you say you’re going to do. Everything else is essentially a case study.

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. He is a relentless marketer…and also a clear-eyed visionary.

Humans are able to make extremely sophisticated judgments in a fraction of a second. By using this site, you agree to the Terms of Use and Privacy Policy. Sfth it consistent and authentic.

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

Also by Seth Godin. Why are voters uncomfortable recommending a political candidate to a stranger? Why or why not? Another thing that I found interesting was the advice he gives about tailoring your marketing message to target the extreme. Aug 18, Nick rated it liked it. That’s because when you setb a story that just doesn’t hold up to scrutiny, you get caught. And once they’ve drawn that conclusion, they resist changing it.

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Looking for More Great Reads? Make it easy for your customers to spread it to friends. Stories are the only way we know to spread an idea.

Oct 21, Ostap Andrusiv rated it it was amazing. Speaking respectfully to a person’s worldview is the price of entry to get their attention. Sold by Repro Books and ships from Amazon Fulfillment. Yes, some of the examples are quite dated by now – but you cannot avoid getting bemused how pertinent and timely they are in the context of modern brands, trends and even politics. Live it out loud. No one would challenge me on it. In many cases, we don’t even buy the products themselves — we buy them because of how they make us arr, because of the story it lets us tell ourselves.


He makes the assertion that marketers should be more focused on telling authentic stories as they are on creating quality products. Trivia About All Marketers Are However, Seth Godin provides a good rationale for why focusing communication through story is liarrs important now.

Haven’t really started reading the book.

See and discover other items: A goofy internet video is fine for some people, but you feel really weird talking about gun control. Apr 03, Billy rated it it was amazing. Tell people a story that they already believe.

If a story is framed in terms of that worldview, he’s more likely to believe it. Audible Download Audio Books. Same as Guy Kawasaki says: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.