The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). In his book, The Culture Code, Clotaire Rapaille presents a quite different approach to understanding cultures and how they play out in. While anthropologist, Dr. Clotaire Rapaille, is out there preaching the In this in- depth interview, we uncover the culture code as well as some.

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Rather than hiring him directly, ‘non-competing’ companies would come together to decipher some code.

Rapaille argues culyure America, and by extension, our culture is an adolescent nation. However, his analysis of what Americans want in their president seems a bit closer to the truth given the election: For example, Rapaille says the American code for cars is “Identity” while the German code for cars is “Engineering” here’s what he say “The American code for Jeep is “Horse” a go anywhere vehicle.

In Chapter 1, he outlines how a notion is born, and relies primarily on first impressions and imprinting. dode

And now, in The Culture Codehe uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. While clotaide of Rapaille’s insights seem spot on, a few seem to be a bit of a stretch. MacLean’s theory of the reptilian brain and Konrad Lorenz’s theory of psychological imprints.

The logic isn’t compelling but the results are stunning. Lists with This Book. One with a more critical bent, such as myself, could easily read into his book as a damning critique of much of what is wrong with U.

His opinionated observations are incisive and I found myself reading several parts multiple times to fully appreciate his view. It is easy to believe. By using this site, you agree to the Terms of Use and Privacy Policy. The 80 Best Books of That things have different meanings in different cultures is self-evident.

Clotaire Rapaille

But life is never really that simple and, though we desperately wish for it, never will be. Are cultural codes getting weaker in a so-called flat world? My dude Rapaille rolls out the premise that we have strong associations that we build in childhood what a novel conceptand these help us decide what things we’ll buy. American socialization is tied to consumer culture and therefore perpetuates certain buying practices.


Why is fat a solution rather than a problem? He goes so far as to suggest that nothing can be learned absent emotion. Camouflaged underneath those is Rapaille’s theorized brain—the reptilian.

Does crimson red a Cover Girl make? The 70 Best Albums of Inthe music world saw amazing reissues spanning rock titans to indie upstarts and electronic to pop of all stripes. When viewed with that lens, the book offers great insight into cultural norms and how they can be tapped in developing and marketing a successful product. In the introduction and first chapter Rapaille lays out his core thesis and theory, such as it is Chapter One – though he adds significant further elements in later chapters, particularly the concept of “alibi” in Chapter 9 and the primacy of the “reptilian” in Chapter 4 – and a summary of his research method on which the findings are based.

The Culture Code by Clotaire Rapaille | : Books

Read it Forward Read it first. Cloraire has given varying accounts of the Liberation of France inwhen he was three, telling different interviewers that he rode an American tank in Normandy. Does that sound familiar to you with respect to your work as a Diversity practitioner?

Culture-codes are enormously resilient, capable of surviving incredibly hard times. Jun 06, Pages. Rapaille’s writing style is lucid and is a pleasure to read. This is not a global book in any sense. However, the book also looks at the culture code on other subjects too including money. In the introduction and first chapter Rapaille lays out his core thesis and theory, such as it is Chapter One – though he adds significant further elements in later chapters, particularly the concept of “alibi” in Chapter 9 and the primacy of the cylture in Chapter 4 – and a summary of his research method on which t This is a fascinating book and a very easy read.


Rapaille considers these emotions to be of prime importance, because the emotions determine our preferences, even for such mundane items as cars and coffee. We probably understand the destination but getting there is an entirely different subject matter. But in France and Germany, Jeeps were seen differently. Three, to access the meaning of a thing within a given culture, you must learn the “code” for that thing in that culture.

The 60 Best Songs of We should use the culture code to understand them. A French native, culturre admits to having felt like a misfit in his own country before connecting with the more “adolescent” American culture.

The answers are in the codes.

Clotaire Rapaille – Wikipedia

Actually I’ve already read it last year but I didn’t finish it. When Rapaille started his work more than thirty years ago, it was groundbreaking, and his personal stories present a wealth of lively cultural diversity: This is a super cool book!!

Do Jerry Falwell and Chris Rock share the same cultural code? And they always will. What the author has done is provide the businesses, corporations a proper way of understanding this and market their products accordingly.

Design Recommender The 7 best tools for making your most productive year yet Co. The author argues that it also explains our fascination with celebrities and the adolscent mistakes they always seem to be making. Naturally, all this is presented with compelling evidence.

For the rest of their lives, they think of alcohol as dangerous, risky, and forbidden. Though perhaps not intentionally, Code is a masterful reminder that a meaningful life is an ongoing process — and the ability to question one’s own motivations, assumptions, thoughts and behaviors, is a rich and powerful freedom.