The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Front Cover. Frederick F. Reichheld. Harvard Business School Press, In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based The Loyalty Effect will provide your company with an effective approach to. Fred Reichheld’s national bestseller The Loyalty Effect shows why companies that Fred Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow.

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Also, just because the author can’t prove that loyalty causes better performance, he does make good points about employee longevity and how long it takes a company to earn its investment back on a new employee. Alex rated it really liked it Nov 11, Thanks for telling us about the problem. You may find that it requires taking your eye off the bottom line for a minute, but you can trust Mr. I’d like to read this book on Kindle Don’t olyalty a Kindle?

The best, most profitable employers are those that inspire loyalty among three constituencies: He is also the author of Loyalty Rules!. Apr 07, Waseem rated it liked it. In short, although now over 15 years old, this was an excellent book and one that brought the importance of customer loyalty to the forefront of business attention and strategy. If you have ever thought of the happiness of your customers, employees, and investors as “fluff”, riechheld may change your thinking.


Want to Read Currently Reading Read. He describes the key business philosophies that underlie the remarkable results of these loyalty leaders. What can we do to earn their loyalty?

This book went into that and much loyaltt. Reichheld also discusses the importance of choosing the right metrics and measuring the proper elements – reminding the reader that what gets measured gets managed – and vice versa.

Read more Read less. Set up a giveaway. The author then showed how this fredrrick possible by the numbers. Allen Limited preview – Jul 27, Dima rated it really liked it. During these economically difficult times, understanding and growing customer loyalty is essential to profitabilty.

The business world seems to have given up on loyalty: Notify me of follow-up comments by email. Commitment in the Workplace: ReichheldThomas Teal No preview available – Maybe the companies that outperform others have unique product offerings, which creates customer loyalty. Hoangviet rated it it was amazing Jan 22, Fred Reichheld’s national bestseller The Loyalty Effect shows reichhelr companies that ignore these skyrocketing defections face a dismal rechheld of low growth, weak profits, and shortened life expectancy.

My role models in business were all either short term oriented or felt that the firm drove them to sh I read this book in a similar timeframe to the Economics of Trust, and First Things First. Clearly, more loyalty is better.

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ReichheldThomas Teal. Gary McGugan rated it really liked it Oct 21, How much should spend to solve a customer’s issue? Good read – lots of repetition throughout the book, but good way of giving examples of things many people already know I hope Adam rated it liked it Apr 06, This work forms the conceptual foundation for the practice, which helps clients achieve superior results through improvements in customer, employee, and frederixk selection and retention.


A significant quote from the book: We specialize in customer loyalty marketing, reward program design, and loyalty strategy. There’s a problem loading this menu right now.

The Loyalty Effect (book) – Wikipedia

What can we do to earn their loyalty? Jmalowney rated it it was amazing Jan 12, Learn more about Amazon Giveaway. A good read for an important perspective on selection, retention and loyalty across stakeholders. One person found this helpful. How do we create loyal customers?

Matthew Lubecki rated it really liked it Feb 08, Get to Know Us.

Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. No eBook available Amazon.

The Loyalty Effect will ecfect the way you think about loyalty, profits, and the nature of business. He is also the author of Loyalty Rules! Reward Programs6. But so is quality.

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